Balanced Dietitians
Naming, brand identity and website for Balanced Dietitians, a private practice in York, UK specialising in dietetic care and nutritional therapy.
Role: Naming, Brand Identity, Art Direction, Print, Website Design & Build
Initial Logo Sketches
Embroidered Logo
An opportunity to redress the balance
The visual identity is based on health and wellbeing. The symmetry of apple monogram reflecting a balanced diet. The logotype was created to work in isolation and in conjunction with the monogram. The combination of a friendly typeface, refreshing color palette, harmonious iconography and a realistic image library creates an overall impression of vitality, health, empathy and warmth.
Logo Anatomy
Business Cards
Stationery
Ephemera - Tote Bag
Custom Pattern
Ephemera - Pens
Ephemera - Mug
Hanging ID Card
Identity Guidelines
Iconography
Social Media Assets
Billboard
Newspaper Advertisement
Take a look at the website
Brand photography that focuses on real people.
“Right from the start we had a completely collaborative approach. Jay was friendly, professional and full of ideas on how we can build our business. Our brand is recognisable and professional, and we are delighted with the quality of the work.”
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